Monthly Archive: May 2011

Louisiana Flood Relief – 2011

PRESS RELEASE:  From Sweden to Franklin, Louisiana, with Love via Text, Voice & Tweet


“There is more to twitter than breakfast cereals”

Via brittblog by Brit Warg on Monday, 16 May 2011…

Workers instal donated GeoDesign flood Barriers in Franklin, Louisiana, May 2011


Once upon a time, a Swedish Geodesign Barrier boss just happened to be in the US for a “Flood Fighting Fair” in Albuqurque, when the great Mississippi River started to flood, due to heavy rainfall and snow melt. As he already had some barrier stocked in America, he saw the possibility to help – free of cost, of course. However, having tried – in vain – to deploy the barrier somewhere in the Memphis area, he was now struggling to find a suitable place for it in the Louisiana district. So – come Saturday evening, I had a phone call:

“Britt, maybe you could try to find me somewhere, via… that Twitter thing?”, said this non-tweeting Swede.
Of course I could. After some initial, pleading tweets to all my followers and specifically to the journalist types, emergency disaster contacts, various news agencies etc – things started to move, in that viral way that things tend to move on Twitter. Result! A few hours (!) later, my boss received a call from emergency contacts in Franklin, Louisiana. They had found the perfect place for our barrier.
And so it happened, that a soon-to-be flood stricken town in the deepest bayoo of swampy Louisiana received a temporary flood barrier. A flood barrier which now will protect them against the predicted flood water – ETA on Thursday, at the moment of writing this blog post. You might have heard on the news that the Morganza Spillway has been opened to avoid flooding of the most vulnerable areas of the Mississippi delta. Tough decision, as consequently, other places will be flooded. Franklin is one of them.
I must add that this would not have happened, had it not been for the incredibly speedy help of lovely Donna and Leesa at @info4disasters . They were the ones who ultimately put my boss in touch with local emergency staff in Franklin. Here is the press release they gave out:
Amazing what you can do from the comfort of your armchair on a Saturday night – instead of watching the Eurovision Song Contest.
The top two pictures shows the deployment.